A Study on Consumer Perception and Preference towards Eco-Friendly Products in Chumukedima District in Nagaland

Abstract

Green building materials or products are composed of renewable resources. These products are accountable environmentally because their impacts are considered significant over their product life. In today’s highly competitive business market environment, the consumers are showing greater concerns towards sustainability. Thereby companies are paying more attention to make their products greener and more sustainable. Consumers' concern with green issues is a worldwide subject continuously changes their lifestyle into becoming more environmentally responsible. To promote Eco-Friendly Products as the wave of the future, the focus should be on product stewardship and product marketing. Because evolving and changing customers’ views drive business product development, it is the customers’ expressing their newly found interest in Eco-Friendly Products because they are focusing on health advantage and today’s consumers are more environmental conscious that should prompt businesses leaders to refocus their efforts and dedicate their resources to explore how they can harness this new and potentially competitive advantage to increase companies’ bottom lines while satisfying the customer base.